Loyalty program for retail stores
Whether you run a boutique, a gift shop, or a hardware store, a wallet card gives shoppers a reason to come back to you instead of the store down the street.
What to reward
In retail, ticket sizes vary a lot: one customer buys a pair of socks, another a full outfit. That's why points per amount spent usually works best. For example, 1 point for every $10 spent, with a reward at a goal between 2 and 10 points.
If you'd rather the reward feel like money, choose cashback: a percentage of each purchase is saved as a balance on the card, and customers can use all of it or just part of it on their next visit. Stores where people buy the same item regularly can also use simple points per visit.
Reward ideas
- A store credit to use on any product.
- A discount on the next purchase once the card is complete.
- A free accessory or small add-on item.
- Early access to a new collection, announced by message.
In store and online on one card
If you also sell on Shopify, the Shopify connection (from the Growth plan) adds points or cashback to the buyer's card for every paid order. Customers are matched by the phone number or email they used to join, so they earn the same way whether they buy at your counter or on your website.
Bring shoppers back with messages
Announce new arrivals, a seasonal sale, or extended holiday hours with push messages. Each plan includes a monthly allowance, and messages only go out during your business hours. On iPhone, proximity alerts can bring up your card when a customer walks near your store.
From the Entrepreneur plan, you can also send a birthday gift: customers can add their birthday when they sign up, and the gift is sent automatically on the day.
Want to see if it fits your store? Read how it works or compare our plans, starting at $19/month with a 14-day free trial.
Frequently asked questions
Should a retail store use points or cashback?
Points per amount spent works well when you want a clear goal and reward. Cashback works well when you want the reward to feel like store credit customers can spend on anything.
Do online purchases count?
Yes, if you sell on Shopify and are on the Growth plan or higher. Every paid order adds points or cashback to the buyer's card.
Can my cashiers add points?
Yes. Each cashier signs in to the employee scanner with your business code and their own PIN, without access to your customer list or billing.
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