Loyalty cards for Apple Wallet and Google Wallet

Customers come back. Your card lives on their phone.

Stamps, points or cashback right in the phone's wallet, with no app and no paper cards. Set up in an afternoon, from $19 a month.

No credit card No app to download Cancel anytime
See it for your business:

How your digital loyalty program works

Four steps to attract customers, reward repeat visits and drive retention through Apple Wallet and Google Wallet.

Loyalty program setup screen with digital card configuration
01 Set up

Define your program, reward type and card design from a simple operational setup.

Customer enrollment by QR code for a digital loyalty program
02 Enroll

Customers join through a QR code or a branded business link, without an app and without extra friction.

Reward validation from a wallet card with merchant scanner
03 Validate

Assign stamps, points or cashback in seconds with built-in validation for daily operations.

Loyalty analytics dashboard with customer retention metrics
04 Measure

Track activity, repeat visits and program performance to refine your commercial strategy.

iPhone and Android

Push messages that reach your customers

Announce a 2x1, a new product or a holiday schedule. You write it in the panel and it arrives as a notification on the phone of every customer who has your card. No app, no email, no SMS cost.

  • Monthly quota per plan: 4, 8 or 20 messages from the Entrepreneur plan, so customers never feel spammed.
  • Only while you are open: messages wait for your opening hours and skip holidays.
  • Stays on the card: the latest message is visible on the back of the card for 30 days.
Customer in a coffee shop receiving a ClubWallet push message on the iPhone lock screen
iPhone only · Apple Wallet

Proximity alert: your card shows up when they walk by

When a customer with your card in Apple Wallet walks near your business, the iPhone can suggest it on the lock screen with your message. A gentle reminder at the right moment to come in.

  • Fully automatic: it turns on when you open and off when you close, using your days, hours and holidays.
  • Your message: “You are near Café del Sol: fresh bread just out of the oven”.
  • Included from the Entrepreneur plan on. Available on iPhone; the iPhone decides when to show it.
Person walking past a coffee shop while the iPhone shows a proximity alert from the loyalty card

ClubWallet pricing for merchants

Choose the plan that fits your current stage and scale your digital loyalty program when you need more reach.

Opened less than a year ago?

SMB Plan: $145 a year*

Everything you need to start: the card type you choose, up to 2,000 active customers** and chat / email support. That is $12 a month.

Try 14 days free
To get started

Start

Your first digital loyalty card, at a small price.

$ 19* / month $ 190* / year
or $ 190 / year (2 months free)
equals $ 15.83 / month
Up to 2,000 active customers**
With 2,000 customers: $0.0095 per customer a month
Choose your card type: repeat visits, cashback or points.
Apple Wallet + Google Wallet.
Scanner + QR / PDF poster.
Automatic card updates.
Chat / email support.
Try 14 days free
Loyal local customers

Entrepreneur

For businesses with regulars who come back.

$ 29* / month $ 290* / year
or $ 290 / year (2 months free)
equals $ 24.17 / month
Up to 5,000 active customers**
With 5,000 customers: $0.0058 per customer a month
Choose your card type: repeat visits, cashback or points.
Location-based notifications***
4 promotional push messages / month.
Apple Wallet + Google Wallet.
Scanner + QR / PDF poster.
Automatic card updates.
Chat / email support.
Try 14 days free
High volume

Business

More reach, more customers and more revenue.

$ 59* / month $ 590* / year
or $ 590 / year (2 months free)
equals $ 49.17 / month
Unlimited active customers**
Flat price, however many customers you have
Choose your card type: repeat visits, cashback or points.
Unlimited employees with scanner.
Location-based notifications***
Shopify store connection: online purchases earn points.
20 promotional push messages / month.
Apple Wallet + Google Wallet.
Scanner + QR / PDF poster.
Automatic card updates.
Phone / chat / email support.
Try 14 days free
Chains and franchises

Enterprise

Several locations, franchises or custom needs? We build a plan for you.

Let's talk

Ideas to keep your customers coming back

Practical guides on customer loyalty, digital cards and marketing for small businesses, published every week on our blog.

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October 21, 2026 · Industries

Loyalty Programs for Barbershops and Salons

How barbershops and salons can build a loyalty program clients use: per-service points, the right reward goal, tracking stylists and well-timed reminders.

See all articles →

Frequently asked questions about digital loyalty cards

Answers to the most common questions about compatibility, customization and program growth.

Which devices are supported?

ClubWallet works with Apple Wallet and Google Wallet, so the loyalty card lives where customers already know how to use it.

Can I change plans later?

Yes. The plans are designed to support business growth and unlock more capabilities when operations require it.

Can each merchant customize its program?

Yes. Each merchant defines its name, rules, enrollment QR and the wallet experience customers will see.

Can I send messages to my customers?

Yes. From the panel you write a promotion and it arrives as a notification on every customer phone that has your card, on iPhone and Android. From the Entrepreneur plan on, each plan includes a number of messages per month (4 to 20), and they are only sent during your opening hours.

What is the proximity alert?

It is an iPhone-only feature (Apple Wallet): when a customer with your card walks near your business, the iPhone can suggest it on the lock screen with your message. It turns on when you open and off when you close, automatically. Included from the Entrepreneur plan on.

Does it work with my Shopify store?

Yes, from the Growth plan. Connect your Shopify store from the panel and every paid online order earns points or cashback on the customer card, matched by phone or email, exactly like a purchase at the counter. Buyers who do not have the card yet keep what they earned when they join.

Benefits built for everyday merchant operations

Everything you need to run a loyalty program without friction, with a consistent experience for both merchants and customers.

01 Merchant-branded wallet pass

Name, logo, background, goal and terminology adapt to each business so the card truly reflects the merchant brand.

02 One panel to register, search and operate

Customer sign-up, searches, accruals, redemptions and wallet actions from a single operational interface.

03 Automatic QR enrollment

A branded page lets customers enroll themselves into the exact benefits your business wants to offer.

04 Apple Wallet & Google Wallet

ClubWallet generates passes for iPhone and Android with a simple experience and no extra app downloads.

05 Stamps, points or cashback by program type

The platform supports loyalty structures tailored to each merchant, with configurable goals that adapt to each business model.

06 Live wallet updates

Profile, reward and branding updates stay synchronized so customers always see the latest version inside Wallet.

For restaurants, coffee shops, retail and more

Digital loyalty cards for repeat-purchase businesses that want to run points, stamps or cashback right from Wallet.

Restaurant staff member showing an Apple Wallet loyalty card
Restaurants
Barista showing an Apple Wallet loyalty card for a coffee shop
Coffee Shops
Beauty professional showing an Apple Wallet loyalty card
Beauty
Retail associate showing an Apple Wallet loyalty card
Retail
Wellness professional showing an Apple Wallet loyalty card
Wellness
Gym trainer showing an Apple Wallet loyalty card
Gyms
14-day free trial

Start your free trial today

Three details and you are in. We send you an email to create your access and design your card in the same afternoon.

  • No credit card
  • Your card in Apple Wallet and Google Wallet
  • We help you set up your reward and QR poster

You will try the Start Plan for 14 days. No credit card.

Most customers who visit you never come back… unless you give them a reason.

How many $ extra would you earn if more customers came back?

Chains, franchises or a special case?

Tell us about your business and we will write to you to put together the right plan.

Pick a time that works for you. The calendar is provided by Calendly, an external service that loads when you open it.