Ice cream cones lined up at a dessert shop counter
Ice cream and dessert shops

Loyalty card for ice cream and dessert shops

A free scoop is one of the easiest rewards to love. Put your loyalty card in your customers' phones and give them a sweet reason to come back.

What to reward

Most dessert purchases are quick and similar in price, so points per visit works well: one point per cone, cup, or dessert, with a goal between 2 and 10. A shorter goal, like 5 or 6 visits, keeps the reward within reach for families who come by on weekends.

If you also sell cakes, pints to go, or party orders, points per amount spent or cashback rewards those bigger tickets fairly.

Reward ideas

Promotions for the right day

Ice cream is a mood purchase. Use push messages to announce a new flavor, a hot-afternoon deal, or a 2-for-1 on a slow weekday. Your plan includes a monthly allowance, and messages only go out during your business hours, so customers hear from you when they can actually stop by.

On iPhone, proximity alerts can show your card on the lock screen when someone walks near your shop, with a short message like “Try this week's new flavor.” It's included from the Entrepreneur plan and runs only while you're open.

A birthday treat

From the Entrepreneur plan, customers can add their birthday when they sign up, and a birthday gift is sent to their card automatically on the day. A free scoop on someone's birthday is an easy way to bring them back, often with friends.

Quick at the counter

Lines move fast on busy evenings. Your staff adds points with the employee scanner by reading the card's QR code or barcode. Pick an ice cream or cupcake icon and colors that match your shop.

Ready to give your regulars a reason to come back? See how it works, or start a 14-day free trial from our pricing page.

Frequently asked questions

What if a family buys several ice creams at once?

With points per visit, the dashboard or scanner lets you choose how many points to add, so you can count each dessert or just the visit.

Is the birthday gift automatic?

Yes, from the Entrepreneur plan. Customers can add their birthday when they sign up, and the gift is sent automatically on the day.

My shop is seasonal. Will points expire?

You decide. You can set a longer expiration period or turn expiration off, so customers keep their points through the off-season.

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