Digital loyalty card for bakeries

What to reward

Bakery purchases are small and frequent, so points per visit works best: the digital version of a stamp card. Add one point for every visit and set a goal between 2 and 10. A goal of 8 or 10 suits daily regulars; a shorter goal of 5 works well if most of your customers come in once or twice a week.

If you also take cake orders or catering, where tickets vary a lot, points per amount spent or cashback rewards those bigger orders fairly. Customers can use their cashback balance in full or in part on their next purchase.

Reward ideas

• A free loaf of your house bread when the card is complete.
• A pastry or cookie of their choice.
• A free coffee to go with breakfast.
• A slice of cake, or a discount on a celebration cake.

Tell them when it's fresh

Few things bring people in like the smell of bread just out of the oven. With proximity alerts, an iPhone can show your card on the lock screen with a message like “Croissants just came out of the oven” when a customer walks near your shop. Alerts run only while you're open and are included starting with the Entrepreneur plan.

Use push messages to announce a seasonal bake, holiday pre-orders, or an afternoon deal on day-old bread. Your plan includes a monthly allowance of messages, and anything you write after closing goes out when you open the next morning, based on your business hours.

Fast at the counter

Mornings are busy. Your staff scans the QR code or barcode on the customer's card with the employee scanner, each with their own PIN, and the point is added in seconds. Pick a bread, croissant, or cake icon and your brand color so the card feels like yours.

Ready to swap paper stamp cards for something your customers won't lose? See how it works or start a 14-day free trial from our pricing page.